A Simple Product Creation and Product Launching Formula

If you tried to think of people involved in product creation, who would come to mind? You may think of Edison, Franklin, or maybe Henry Ford. Would you ever think of yourself as someone who can create a quality product? Product creation is actually relatively easy and product launching is not that tough either! If you follow a few easy to understand steps, you could be starting the product creation and product launching process sooner than you think.

The first step in creating your information product is to know and understand your market. This can be very time-consuming, especially if you are unsure of what to do or where to look to know your market. Studying your niche market and understanding the buzz words and buying patterns can ease the process dramatically. Personally, I would recommend networking with someone who has had success in the niche market you are considering and learn from their results. If they are into product creation and not very business savvy expect some hesitation. If they only sell products and have nothing to do with product launching or product creation you may your first affiliate (sales person)! Something else you can use to find hot trends is with the Google Trends tool.

The second step is the product creation process. Take your niche market and brainstorm ideas and topics relating to it. There are a lot of product launching contests going on recently relating to a newly created internet marketing tool. There are so many aspects to the mentioned niche that literally, and unfortunately, anything can be considered an Internet Marketing tool. The reason that anyone can basically create an Internet Marketing tool is because of something called Private Label Rights products.

What I use private label rights products for, and highly recommend them in this specific manner, is to cure writer’s block especially when it is lingering. Many people base their entire product creation and product launching on a private label rights product. This is where you can start to shine and build a strong brand for yourself. If you set goals for yourself, short-term goals to be exact, you can see your product creation come into being much faster and there is a good chance with less revision needed. If you keep hitting time restraint road blocks; however there is nothing wrong with a slow and steady approach, you can consider outsourcing portions of your project. Outsourcing can be an extremely huge benefit or just as great of a disaster.

You can find someone to outsource work to at a freelance site such as Guru.com or eLance.com. When reviewing proposals it is almost mandatory you perform a background check on them as you are in essence hiring them. Doing a background check on freelancers is as easy as asking for samples of their work and reviewing feedback on the freelance site from previous customers. Depending on the size and requirements of your project this can add up to a decent sized investment, so caution is very important. One tip I always recommend to people looking to hire an individual is to ask them what they can provide you that no one else can. This simple question gives them a chance to “toot their own horn” and acknowledge where they feel most competent as far as their skill set.

The final portion of the product creation and product launching formula is the launch. This can literally make or break the effort, time, and maybe (if you invested) money you put in to your project. There are numerous aspects to product launching and although their relevance is debated in terms to their effect, experts agree all must be followed. The person in your field who you asked for product advice from can help you substantially if you have kept in touch. If not, the first thing you need to do is to create a visually appealing website with flawless design work.

I also mentioned outsourcing before, this is one aspect of product launching I have little strength in and I always outsource this portion. The website does not have to be large however the content (ad copy in Internet Marketing) must be stellar and as perfect as possible. This is where advertising knowledge or experience is beneficial. When the site is set up you now put a lead capture form on your website.

I put two lead capture pages on all products I create on the internet and is one of the best methods of getting a solid start when you are in the product launching stage. When you gain information from a prospect or someone looking to get paid for referring sales you are able to provide them updates or specials. Many people abuse their prospect or affiliate lists by in turn emailing them with a new product daily and I find the recommendations to be totally unrelated to their original need, problem, or interest.

Another stage in the product launching stage is creating a free report or demo version of your product to entice the product to sign up to your email list. Using proper follow up with this can help generate numerous sales for you. One thing you need to ensure is that your free product completely relates to your main product that you are looking to sell.

You are now ready to advertise your product launching to customers as well as the opportunity to sell for affiliates. This is the single aspect that many product creations and launches fail on. It is actually not entirely difficult. One thing you can do is write articles (and a good amount of them) on topics relating to your product. I am a huge advocate of giving a solution in forums. When you join a forum you are normally offered the opportunity to create a signature. In your signature, you should enter the link to your opt-in or lead capture page. When you respond to posts, you are advertising your opportunity.

It is not impossible to create a product and it does not have to take a long time. You need to setup a plan and stick to it. If you get stuck, look at similar and successful products to your own and try and see how they did it. When you sit down and brainstorm you will be surprised with what you can imagine.

Benefits of Home Based Businesses

It’s a shame how many people automatically assume that home based businesses are nothing more than cute hobbies that might earn a few extra dollars on the side. Lots of people think that people who run businesses at home are just stay-at-home mums trying to earn a few bucks or those who just don’t want to go out to work.The reality is far different.The number of home-based businesses that go on to become multi-million dollar corporations is staggering. Did you know that Jeff Bezos created and ran Amazon from his garage at first?Aside from this, there are many more successful, profitable businesses operating from home than most people realize. This is largely thanks to the Internet. Home-based business owners who are savvy enough to use the Internet to their advantage are able to grow their businesses into very profitable enterprises.Why Run a Home Based Business Online?The ability to promote and market a business online allows even small businesses to extend their customer-base far wider than a traditional store is capable of doing. You have the advantage of reaching out and connecting with far more people online than you could in person or by any other form of media, such as TV or radio.There are also the cost savings involved. Running a business from a store or from an office requires you to pay rent on your business premises. You also need to pay utilities bills to keep everything running, along with paying staff to keep the store operating.When you create your business so that it operates online, you effectively cut all those costs. Your website does all your promotion and pre-selling. It accepts orders for you and processes any payments. It never sleeps and never takes sick-days. It’s the ideal employee.Of course, one of the most fun reasons to think about home-based businesses is that you don’t need to commute in order to earn money. There’s no need to sit in rush-hour traffic for a couple of hours each day to get to the office. This is time you can spend working on your business right from the comfort of your own home.You’re not paying for fuel to get you to work and you’re not spending money on uniforms or work clothing. These cost savings are far better spent improving and expanding your home based business instead.Should You Work from Home?While working from home is the ideal dream for many people, there is still an element of discipline required. You really do still need to spend time working on your business and finding ways to keep sales steady. You do need to ensure that your customer correspondence is prompt and that you’re available in case any issues arise. You do need the discipline to get your work done each day and avoid distractions, even if you’re working at home.Home-based businesses really do have the capacity to become profitable enterprises. The key is to ensure you set it up correctly to minimize the time you need to spend on it and maximize the profits it makes.

3 Criteria When Choosing a Home Based Business

Between hanging out with your friends, updating your status on Twitter, and logging in hours at your day job, you’ve probably dreamed about being your own boss. After all, when you work for yourself you can make as much money as you want and have the free time to enjoy it. While many entrepreneurs have started their own home based business for those exact two reasons, going into business for yourself is not as easy as it sounds. After all, even Facebook founder Mark Zuckerberg struggled a few years before his baby became the social phenomenon it is today.There are thousands of home based business opportunities out there that claim to have the perfect system that will make you rich. The truth is, very few of them actually do. It is important to your personal and financial goals that you learn how to tell the difference between home based business opportunities that are golden and which ones are bogus.Industry SaturationIn theory there is room for everyone in the business world. If you have a good product that people are willing to buy, then you could start a home based business and become very successful. In practice, however, industries become saturated as people piggyback the success of others and offer similar products that are the same quality and value as their competitors.When everyone is trying to get a slice of the same pie, the size of that slice gets smaller and smaller. Some people are able to carve out a bigger piece for themselves and some are only able to get a few crumbs. The point is, unless the product is going to revolutionize the industry in some way, you should avoid starting a home based business in an industry where there are already an overabundance of players. Instead look for an opportunity in an industry experiencing major growth.Product PricingMost home based business opportunities sell decent products. Make no mistake. There are some stinkers out there. But on average the products work as advertised. The problem many work at home entrepreneurs run into is that the products are overpriced.Your sponsor will encourage you to overcome your client’s objections by trying to convince them that the cost of the products is the same as similar ones in retail stores. However customers today are savvy and resourceful and will see right through that sales tactic. Your best bet is to find a home business opportunity that sells a product worth the price or, even better, doesn’t require customers to alter their shopping habits at all.The Marketing SystemThe heart of any home business is the marketing system. Without a good marketing system, your business is toast to put it bluntly. Even if you have an average product, if you partner it with a great marketing system then you’ll experience success. However, a poor marketing system will tank your home based business faster than an inappropriate status update on Facebook.When sourcing home based business opportunities, check out how they are marketing their products. It’s the 21st century. Are they taking advantage of modern day tools, such as social media marketing outlets, to find and capture the attention of customers? Or are they using outdated tactics, like encouraging cold calling or stalking prospects down in parking lots? If it’s the latter, run far, far away.Choosing the best home based business opportunity can be a challenge but it doesn’t have to. If you are ready to pursue the personal and financial freedom you’ve been dreaming of, visit my business website where you will find information about a business opportunity that combines two fast growing industries with a state of the art marketing system that will propel you to successful heights.